Dan Abramson suffered from a back injury. He found praciticing yoga beneficial so much so he went on a mission to encourage more people, especially men, to try this ancient exercise. His idea of getting the word out there was through the form of toys. His Yoga Joes are toy soldiers unexpectantly modelling well known yoga poses!
The choice of toy soldiers was inspired because he also wanted a way of making what are military toys peaceful. People were charmed with his concept so much so his Kickstarter campaign was a huge success.
His Kickstarter video shows how he tried different ways of making the toy soldiers do yoga including having to learn how to use 3D modelling software.
Yoga Joes are now on preorder from Brogamats. Sets of these toys will make great gift items this Christmas!