Daniel Eckler, the founder of MIJLO, successfully raised Kickstarter funding last year for A Better Backpack – “a premium backpack that’s built to last a lifetime.” What was awesome was this creative director and designe’s elegant promotional solution. His photography series entitled Essentials features the contents of the bags belonging to a select group of international creatives!
Each packed in their bag what they absolutely couldn’t be without. The objects also varied enormously with the individual, often giving away their vocation. A photographer would pack his camera and accessories, an artist his paints. Occasionally, unexpected objects like a slingshot and wooden bats were included! All in all, a clever peek into the mindset of creative personalities.