Thinking outside the box is an essential component about being creative. Art director Dawn Kim looked beyond the crayon colors and envisioned a new interpretation of the humble box of children’s art materials.
She teamed up with New York based photographer, Daniel Seung Lee, in a collaborative project entitled A Visual Translation of Crayola’s Crayon Colors. It features photographs inspired by the names of the crayons.
Lee rises to the challenge of photographing similar hued objects and backgrounds and delivering the essence of the project.
This fun and engaging collection easily conjures up the names of the crayon colors without having to read the titles!